CEWE 2018

Following the introduction of the simple but great CEWE PHOTO PURE application at the end of last year, the company is now spotlighting an online photo book that can be edited and ordered in just minutes. The protagonist is Brill, the Boston Terrier.

Pure, that is very simple is the new mobile application of CEWE, we just select 22 pictures from our phone, maybe address our automatically arranged photo book, or change the order of one or two photos, and we can already press the order button. It's so easy that even a dog can do it - this is what the company's newly released online movie is saying, in which the host is amazed to receive the final product created by the little favourite in a few days from the courier.With this opportunity, we target those who have a really tight time or just love instant things, immediate results. Thus, on the one hand, young people with a great photographic culture, that regularly post on social media. On the other hand, customers who are already committed to the photobook and who are happy to make a PURE, that is quick, mini version, in addition to their more significant works, whether as a gift or as a thematic series about their travels, their families.
"Our message to them is as simple as the CEWE PHOTOBOOK PURE itself. We hope they will appreciate the humour and cuteness factor provided by Brill, the protagonist dog. I admit, the little Boston Terrier has added a lot to our hearts during the shooting, which he enjoyed as much as we did ourselves." - said Zoltán Zoboki, Managing Director of CEWE Hungary.In connection with the online movie, the company plans several social media activities: For example, Brill's adventures will be tracked online in the #cewebrill hashtag, but he will have his own email address and log.

Customer: CEWE Magyarország Kft.
Project Leaders: Zoltán Zoboki, Ildikó Bálint

Advertising Agency: Human Telex Advertising & Event
Senior copywriter: László Nagy
Copywriter: Dalma Dénes
Art director: Balázs Sármai
Account manager: Vadász Kinga

Producer: Gábor Mórádi
Director: Dániel Magyar
Assistant director: Péter Lakatos
Cameraman: Ádám Bagdi
Lights: Gábor Gabos
Producers: Szilvia Medveczky, Tünde Moravcsik
Starring: Brill (Royal Angel Bostons kennel, owner: Noémi Martina Miskolczi)
Actors: Nóra Farkas, András Preszburger
Sound: Soma Zámbori
Makeup: Ildikó
Stylist: Valéria Káldi
Hairdresser: Vivien Győri