Tihany packaging

Pannontej 2018

The goal of the packaging and design development of the Tihany Selection camembert product line is to clearly distinguish the brand from its competitors on store shelves, both in terms of packaging and creative appearance, underpinning the product's above-average market quality.

At the same time, repackaging was also an excellent opportunity to introduce a new premium product variant and to make the appearance of the Gourmet and Sandwich sub-brands more consistent.

A total of 12 individually wrapped camemberts are uniformly packed in a paper box with a clean, elegant design and a colour code that distinguishes the various flavour variants. The premium effect is enhanced by the box lacquer, gold curve solution and 3D product images.