Paint and Win

Dulux 2014

Paint and win! - promised by the Dulux brand in its Consumer purchase incentive of Colors of the World products, in which, after painting, deserved gifts in the spirit of well-deserved rest and optional bi-weekly prize draws awaited customers. As the primary purpose of the activity was to increase sales of paint products by customers who paint their own homes, so point-of-sale advertising materials were placed in 143 paint stores nationwide.