The Hungarian Football Association (MLSZ) launched a TCR campaign for sporty and passionate but hate-free cheering in the spring of 2013, with NB1 football players in the first phase highlighting: Hate is not cool! In the second phase, in fall, young footballers from teams participating in the Bozsik Children's Football Program conveyed the message. The main message of the campaign is that fans and cheering are first and foremost. Still, there is a sharp dividing line between passionate encouragement and unsportsmanlike, hateful on-stage manifestations.
MLSZ 2013 hate is not cool atl advertising tv spot