The Arany Ászok brand’s three-year Gold Blade, triple Effie and Lollipop Award winner consumer program, under the skin of Üvegtigris, offered a mug of beer every year at a price of a glass in thousands of pubs! In addition to the basic promise, advertising spots made with popular movie characters and 360-degree communication served to introduce a new product variant and additional promotions, keeping in mind the primary objective of bringing consumers into the hospitality industry.
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arany ászok 2011 2012 2013 arany péntek atl promotion 360 campaign advertising tv spot