Jacobs Douwe Egberts Hu Zrt., together with its consumers, wanted to celebrate the 50th anniversary of OMNIA, its most popular domestic coffee brand, which has been on the market for 50 years. Therefore, he has promoted a large-scale nationwide promotion involving its entire product portfolio, and the number of gifts to be drawn is more than 3,000. The brand calls attention to the fact that its birthday, like a good coffee, brings friends, family and celebrations together, making OMNIA even more memorable.The activity, which runs from March to May, gives you many prizes each month, with the top prize being a SEAT Arona. Even with the purchase of a single package of OMNIA, you can join the game; the codes can be uploaded on the www.ominiaszulinap.hu promotional website. The results of the first month show tremendous popularity, with over ten thousand players so far applying.
Our task was to develop the concept and the mechanism of the promotion and to complete it.