Captain Cool

Arany Ászok Frissenszűrt 2017

The introduction of the new communication platform of Arany Ászok was related to the introduction of the freshly filtered product variant of Arany Ászok. In the fantasy story of a commercial that evokes the characters and mood of old classic beer commercials, and which can be seen as a kind of genre parody, the brand's new face, Captain Cool appears as the leader of a crowd of thirsty for fresh beer, equipped with mugs, beer benches, beer tents. The captain, who is characterized by straight, frivolous speech, does not complicate his opinion, tasting the freshly filtered Golden Age he just says: it's cool!The spot was sparked by a teaser movie and the new cool communication was continually building and addressing the audiences across multiple channels.


arany ászok 2017 freshly filtered branding atl advertising tv spot


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