Launched in 2016, Dreher's "exploring" communication and the creative platform has updated the well-known brand slogan "Annyi a világ, amennyit beletöltesz" with fresh content, giving the brand a boost. The image film created for the campaign shows a symbolic path: the Explorer's Way. Grandiose scenes and emotional music characterise the spot, and its narration is a brand confession. There was full communication throughout the campaign.
dreher 2016 explorer branding atl 360 campaign advertising tv spot