Anchor up!

Rossmann 2016

Trendy pin-up style, professional dancers, Attila Árpa as captain of the boat and one of Parov Stelar's biggest hits - these were the elements of the hugely successful Rossmann 2016 "Anchor up!" summer loyalty campaign's special world. In the end, more than 110,000 consumers took part in the promotion for the sale of unique bath sheets and beach bags, and the code uploads resulted in approximately three times of that figure. The campaign was supported by TV and online advertising, press ads and point-of-sale tools.


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Rossmann Urban Legend #rossmann  # promotion  # online 
Rossmann Fresh & Crazy #rossmann  # 2016