Golden standard in coffee
A wide-ranging campaign supported the launch of the French premium L'OR coffee capsules in 2018. During the tasting roadshow, the brand visited several shopping malls as well as events, cinema shows and fashion events. The unique mobile installation developed for L'OR reflected the quality of the luxury and also allowed photographers to take photos. The introduction was also facilitated by PR communication, which resulted in a unique Zemse coffee capsule jewellery collection.