Pilsner Urquell - Nothing beats the original
Pilsner Urquell 2020
Nothing beats the original
We created an original Pilsner Urquell truck and sent it to different genuine locations in the country as a sampling station.
We developed a microsite with a challenge where the participants’ mission was to guess the truck’s next location.
If they guessed right and found the venue, we gave them a jug of original Pilsner Urquell beer as a gift from the truck.