Dévényi Tibi x tibi csoki, the real Tibiception

tibi 2021

Our new client Bonbonetti's first task for us was to rebrand and refresh tibi csoki, their bestselling product which is truly one of the most well-known Hungarian brand with its 80-year history.
We teamed up with Dévényi Tibi bácsi, the famous DJ, radio, TV reporter and journalist to popularize the chocolate with the identical forename. We shot two films for the autumn and winter campaign and did an impromptu dedication session with Tibi bácsi during filming. These movies resulted more than 115.000 views on YouTube. The AP code upload winning game was a success as well, the prizes were inviting such as the products, the selling numbers increased thanks to the two campaigns.