Holiday scents, holiday prizes

Air Wick 2022

In 2022, Reckitt Benckiser entrusted us with an exciting holiday campaign, the Air Wick winter prize game. During the campaign, winter fragrances came into focus.

We thanked their trust with three magical, festive concepts. The winning concept was "Holiday scents, holiday prizes". Our creative materials landed on several platforms: TV tags, banners, social media, and a self-developed microsite.