Quality on the Table
It was an exciting period, when Bonafarm Group's strategic partner, Hungerit Zrt. was looking for an agency partner for the national Aldi partner-specific prize game for Valdor products.
At the end of the two-round tender, we were chosen to develop and implement the AP code-based promotion.
The winning concept and slogan "Quality on the table" clearly express the brand message: with Valdor products, customers choose premium quality.
Our task was to develop the concept and the mechanism, as well as to create the key visual, and of course to implement and manage the entire promotion. The activity was supported by online, social media campaigns, print ads, and in-store communication.