Academy closing event
Max Factor 2016
The popular cosmetics brand launched a totally free educational program called Max Factor Make-up Academy in the Hungarian market in 2016. In the long term, Max Factor provided interesting content to the people who clicked on maxfactoracademy.hu, and a nationwide advisory roadshow for those who sought personalized help from the brand's professional makeup team. An online and consumer prize game was added to the campaign, and a national make-up record was set at its closing event.