I love you, Paloma!

Douwe Egberts Paloma 2017

Paloma coffee brand's latest TV spot is based on the funny moments of a soap opera shoot starring Péter Scherer, a well-known actor who takes up commercials only exceptionally. The aim was not only to produce a commercial film that was clearly distinguishable from its competitors but also to launch a communication that gave the brand its image and gave it its personality.
The humorous, cool, modern campaign, while retaining the brand's current audience, also wanted to catch the younger, urban audience, that's why three funny and stunning improvisation mini-videos recorded with a handheld camera were explicitly made for the social media channel.
Client: Jacobs Douwe Egberts HU Zrt.
Marketing manager: Baranyay Tamás
Brand manager: Timkó-Lautner Zsófia

Advertising Agency: Human Telex Advertising & Event
Senior copywriter: László Nagy
Senior art director: György Lénárd
Customer relationship director: Ákos Bayer
Customer relationship manager: Kinga Vadász

Media Agency: Havas Média
Media Planner: Virág Németh

Production company: Partnersfilm Kft.
Producer: Ági Pataki
Director: Rudolf Péter Kiss
Cameraman: Dániel Garas
Producer: Edina Kenesei
Post-production: Melon Fx
Editor: Olivér Lehel Colourist: Anna Stalter
VFX: Miklós Nagy


Douwe Egberts online spot paloma online 2018


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